Selected work

To launch N26’s crypto product, we crafted a lifestyle-driven campaign that demystifies crypto, making it inviting and accessible. Under the concept “Crypto so easy,” we used minimalist art direction, pairing close-up shots of the N26 app with contextual lifestyle elements and playful crypto Easter eggs (like a Shiba and polka dots).

The result? A sophisticated yet approachable visual identity that empowers customers to take their first confident steps into crypto.

Building on the success of N26’s transparent card, we introduced five playful virtual cards, each representing a spending category—like a cookie for dining or a suitcase for travel. Collaborating with Este Studio, we brought them to life in 3D and even animated them in-app—a first in banking.

For the launch, we crafted a bold, digital-first campaign using snappy visuals, motion graphics, and dynamic storytelling. The impact was undeniable: virtual card issuance doubled, customer spending increased, proving that great design sparks engagement—even in banking.

Results: 3x virtual cards issued / +26% new virtual card adoption / +41% more spent from customers with new virtual cards.

N26 has a proud and active LGBT+ community, and a rich heritage of celebrating diversity and inclusion. In a time of rainbow-washing, how could we show the world that N26 is a place where Pride is truly supported and celebrated? Our 2022 Pride campaign didn’t come from N26 — but from the people of N26.

We invited employees in all our offices to have professional portraits taken against the backdrop of every color in the inclusive Progress Pride flag. On International Pride Day, we turned our social channels, Slack, offices, and city streets into a rainbow of proud people. It was a bold statement for openness and diversity that created positive engagement, visibility, and most importantly — a lot of pride.

Curated by Cee Cee, The Neighborhood Map is a thoughtfully designed guide to Berlin’s best shops, bars, restaurants, and galleries, featuring 130 local gems and six walking tours tailored to specific districts.

Printed on durable, tactile paper with a bold, limited-color design, it offers a visually striking and user-friendly experience. The first edition, created in collaboration with Voo Store, highlights the vibrant streets of Kreuzberg and Neukölln, giving both visitors and locals a fresh way to explore the city.

A curated selection of creative work from my time at Liebeskind Berlin (2017–2019), featuring concept and art direction for various Fall Winter/Spring Summer campaigns.

Selected work

Creative Direction Art direction Campaign Design

To launch N26’s crypto product, we crafted a lifestyle-driven campaign that demystifies crypto, making it inviting and accessible. Under the concept “Crypto so easy,” we used minimalist art direction, pairing close-up shots of the N26 app with contextual lifestyle elements and playful crypto Easter eggs (like a Shiba and polka dots).

The result? A sophisticated yet approachable visual identity that empowers customers to take their first confident steps into crypto.

Creative Direction Art direction UI Design

Building on the success of N26’s transparent card, we introduced five playful virtual cards, each representing a spending category—like a cookie for dining or a suitcase for travel. Collaborating with Este Studio, we brought them to life in 3D and even animated them in-app—a first in banking.

For the launch, we crafted a bold, digital-first campaign using snappy visuals, motion graphics, and dynamic storytelling. The impact was undeniable: virtual card issuance doubled, customer spending increased, proving that great design sparks engagement—even in banking.

Creative Direction Art direction Campaign Design

N26 has a proud and active LGBT+ community, and a rich heritage of celebrating diversity and inclusion. In a time of rainbow-washing, how could we show the world that N26 is a place where Pride is truly supported and celebrated? Our 2022 Pride campaign didn’t come from N26 — but from the people of N26.

We invited employees in all our offices to have professional portraits taken against the backdrop of every color in the inclusive Progress Pride flag. On International Pride Day, we turned our social channels, Slack, offices, and city streets into a rainbow of proud people. It was a bold statement for openness and diversity that created positive engagement, visibility, and most importantly — a lot of pride.

Art direction Print Design

Curated by Cee Cee, The Neighborhood Map is a thoughtfully designed guide to Berlin’s best shops, bars, restaurants, and galleries, featuring 130 local gems and six walking tours tailored to specific districts. Printed on durable, tactile paper with a bold, limited-color design, it offers a visually striking and user-friendly experience.

The first edition, created in collaboration with Voo Store, highlights the vibrant streets of Kreuzberg and Neukölln, giving both visitors and locals a fresh way to explore the city.

Art direction Print Design

A curated selection of creative work from my time at Liebeskind Berlin (2017–2019), featuring concept and art direction for various Fall Winter/Spring Summer campaigns.

Brand Strategy Brand Design

As N26 grew from disruptor to industry leader, its brand guidelines needed to evolve, too. The 2023 Brand Guidelines go beyond a rulebook—they’re a clear, engaging reflection of N26’s personality and strategy, designed for in-house teams, freelancers, and agencies alike.

We focused on simplicity and visual storytelling, reducing text and letting bold visuals take center stage. Running headers were reimagined to blend seamlessly with headlines, adding a touch of wit and vibrancy. The result is a practical, intuitive guide that makes it easy to keep the brand consistent across every touchpoint.

I’m a Senior Designer & Art Director with a decade of experience crafting brand identities, digital experiences, and award-winning campaigns across online and offline platforms. My work spans brand strategy, digital design, print, and OOH, always blending bold storytelling with strategic thinking to create meaningful connections between brands and their audiences.

Currently, I’m part of N26’s Creative Studio, where I contribute to high-impact campaigns and help evolve the brand for one of Europe’s leading digital banks.